Rocell Story

Rocell is a locally recognised designer and manufacturer of high-quality tiles, bathware and bathroom accessories in Sri Lanka.

Introduction

A leader in innovative luxury bathware and with an emphasis on environmentally friendly products that help reduce water wastage, Rocell is Sri Lanka’s first choice in bathware accessories and tiling collections. Elegance emphasised is Rocell’s main point of attraction, providing local consumers with quality material to accessorise their home.

Challenge

Rocell’s main challenge was obtaining content that drives engagement as well as increasing top-line sales. From featuring engaging content on their website and social media platforms to opening a dialogue with their consumers, our team was tasked with improving customer engagement and helping achieve annual sales targets.

Result

Best annual turn-over.

Momentro used content with thematic designs to drive engagement for bathroom products and tiles and also reinvented how these products were portrayed digitally to drive engagement and footfall to the store. We also provided a bespoke digital tracking solution that made it possible to connect the online/offline funnels and customer journeys, thus enabling Rocell to pinpoint marketing success to revenue directly.

Industry
Ceramic and Bathware

Use case
Developing direct channel

Benefits
Annual turnover growth

Key product components
Social media, SEM, Content development, Online/Offiline tracking