Digital Strategy and Planning
Consumer journey’s are getting non linear, funnels are getting kinked and out dated and the business goals are changing all the time. Technology and data are becoming a marketers best friend and brands need to stay ahead of the game. Where does one start? How does one stay up to date? And what can make us stand out but yet achieve our KPIs? Strategy is not about having a kick off meeting at the start of the year and sticking out postits with ideas.
We believe strategy should be driven by consumer moments that are measurable and combined with actionable business insights and goals. Hence why we have come up with our own planning framework that combines consumer moments, social forensics, deep intent data and lean testing methodologies.
Digital Marketing Transformation Digital Audits SEO Consultancy Market Trends Digital Ideation Services
Novelty is what drives true transformation. We believe creative transformation can bring about much needed differentiation to brands. Whilst most agencies and brands may focus on the best ‘looking’, we focus on the ‘highest converting’. Content plays a heavy role in any creative transformation journey.
Our teams have the capability to develop various types of content from 2D animations, explainer videos to complicated technical white papers. With our econometrics team’s data, combined with the brand’s end goal as well as persona play, we tend to develop content hooks that really help brands to achieve their objectives.
Content Marketing Video Animations Explainer Videos GIFs
Contextual Media Buying + Planning
The media buying space is constantly changing with the likes of programmatic platforms, DSPs and DMPs are leading the way. However, we believe that through our own lean testing methodology combined with a micro moments focus, we can make sure that you get access to the right media mix that is contextual, persona driven and ROAS focused.
Digital Media Buying Social Media Advertising Digital Media Forecasting
Web Analytics with Actionable Insights
Analytics is at the core of advertising. Gone are the days of the ‘last click’. The user behaviour has become non-linear and it is imperative that brands track and optimise their buyer journeys accordingly. Especially using attribution models, GCLID tracking and UTM tracking. We also believe that data should be insightful and actionable. This is why we have built our own set of conversion focused tools in order to help brands fulfill business goals.
Google Analytics Attribution Modelling Big Data Analysis Predictive Analytics