Dentsu Story
Dentsu is currently the largest advertising agency and the fifth largest advertising agency network in the world in terms of worldwide revenues.
Introduction
Dentsu bought Aegis in 2012 and formed Dentsu Aegis Network, which is headquartered in London and operates in 145 countries worldwide with around 45,000 employees. Dentsu Aegis Network is made up of 10 global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, Accordant, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.
Challenge
One of the key challenges for Dentsu has always been offering solutions to their clients at a quick pace similar to a startup so that they can react faster, thereby, scaling faster and finding solutions faster.
Result
Making the world’s largest Ad network Nimble and Agile
We have been engaging with Dentsu on multiple avenues that go beyond the norms of a traditional digital agency. E.g. During the 2018 Asian Games, they approached us for an agile solution on behalf of their client Canon (who were the sponsors of the games) in order to create rapid digital content during the games in Indonesia. Similarly, we were also approached by a different team by Dentsu to turn around a web platform for one of their oil and gas clients in double-quick time. In both these occasions, team Momentro stepped up and provided some unique, customised, agile solutions.
Industry
Use case
Benefits
Key product components
