The 42Crunch Story

The 42Crunch platform offers a unique set of integrated API security tools which allow discovery, remediation of OpenAPI vulnerabilities and runtime protection against API attacks. With an API security platform built on a resilient, multi-tenant, security-driven architecture, the platform is perfect for API security experts.

With API’s becoming a mainstay in an enterprise’s API economy, the security aspect has become paramount, especially with API Security being listed in the OWASP top 10 lists of threats. This niche tech segment needed specialised tech content and an SEO/SEM strategy that attracted the right audience at the right time.

Content creation elevated.

In addition to various technical content, Momentro created detailed thought leadership content such as white papers, product videos, infographics and blog posts. This effort helped position 42Crunch as the ‘cool’ vendor Gartner recognises them as. Examples of channels we used include: LinkedIn, Google Search and Google Display.

We also helped 42Crunch to become GDPR compliant by creating various privacy documentation onsite and by streamlining some of the lead capturing methodologies.

Achievements:

• Secured the 1st page in search results for EU and US for business-critical keywords through a consolidated keyword approach.
• CTRs on display (keyword-based) reached an average of 2.1%
• Overall, the campaigns hit 242k impressions, 3.3k clicks and 200+ conversions.