The Honeywell Return to Work Story

Industry Manufacturing (Safety & Productivity Solutions)

Honeywell is a global giant that keeps over half a billion workers safer and more productive with voice-enabled software, barcode scanners, mobile computers etc


As factories, buildings, and construction sites consider re-opening, safety managers are working round-the-clock to re-think workspaces and protect the health and safety of workers. In this effort, they’re examining a combination of new workplace controls, while keeping in mind requirements from the WHO, the CDC, and other government guidelines, as well as state and local authorities.


Promoting the Honeywell Return to Work Solutions

With a pandemic looming and businesses figuring out various means to get back to work, Honeywell wanted to provide it’s latest solutions to these individuals as well as businesses.


Awareness and Inquiry Generation.

Honeywell Productivity and Business Solutions group were planning on a ‘return to work’ campaign for their customers and prospects and required targeting four key sectors in Singapore, Malaysia, Australia and New Zealand in order to generate awareness while generating inquiries and leads. Our team targeted a range of relevant buyers, from the transport and logistics tech buyers to the traditional retail tech buyer to help Honeywell meet their targets. Our team helped them deliver this key message through LinkedIn and Google’s Display Network and were able to maximise reach to influence consideration and direct traffic to their microsite for lead capturing.

Manufacturing (Safety & Productivity Solutions)

Use case
B2B Lead generation

Defining the inbound marketing funnel

Key product components
Linkedin, Google SEM