The Invisalign Story

Invisalign treatment is a virtually invisible way to straighten your teeth. Using advanced 3D computer-imaging technology, Invisalign shows you your complete treatment plan based on your Invisalign Provider’s prescription, from the initial position of your teeth towards the final desired position. Then a series of clear aligners are custom-made for your teeth to move them little by little. They are a globally recognised manufacturer of invisible braces and other dental equipment that gives doctors a better edge over dental hygiene.

The main challenge for Invisalign was how they could empower and educate their channel. This is where Momentro strategised a learning platform for their specialised channel partners. This platform was aimed at doctors and clinical staff members to help educate them about Invisalign products in order to help them understand the benefits of Invisalign, which in turn would help them better sell the proposition.

Team Momentro built a platform known as the HCP consult tool which had case studies uploaded onto it to help further promote Invisalign to patients. Even doctors had the opportunity to upload their case studies to the library of global Invisalign use cases to form branded information.

Empowered channel partners and incremental sales uptake.

• Initially developed only for Singapore, this was later translated into 14 other markets which included 7 foreign language markets.
• An easy to access e-learning platform launched globally.