TP-Link Tackles Account Based Marketing!
Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. The company is consistently ranked by analyst firm IDC as the No. 1 provider of Wi-Fi devices, supplying distribution to more than 170 countries and serving billions of people worldwide
Encouraging interest and generating leads in digital hardware and services offered.
Due to the post-pandemic situation in Malaysia, whilst businesses were moving more towards the ‘software’ side of digital, the hardware and the services side of digital was being looked over.
B2B Tech Makeover
We implemented an education sector-specific campaign focusing on Malaysia in order to get more eyeballs to their ‘technology makeover’ campaign. This was a short burst campaign that targeted the hardcore networking solution based techies from the industry as well as the tech buying committees of the education industry.
This was one of the very first times that TPlink did digital campaigns in MY.
This campaign has been highly successful for TPlink as it achieved the relevant internal lead generation KPIs as well as the overall reach based KPIs. They are now planning on rolling it out to different sectors.
B2B Technology Lead gen
Key product components
Facebook, Linkedin, Twitter, Instagram