Vertical Focus

The evolution of tech is inevitable. The metaverse alone is expected to grow over $800 billion in value by 2028, and innovative uses of AR, VR and blockchain technologies are opening the doors to new horizons of the digital realm. We have long anticipated the shift into Web 3.0 and are positioned alongside other early adopters to incorporate the immense possibilities of this new technology into our marketing strategies.

Marketing In The Metaverse

NFTs

The tokenized economy has taken hold as a bold new digital marketplace, providing authentic ownership for both digital and physical assets. This new space paves the way for unprecedented opportunities for marketers looking to make an impact.

Cryptocurrencies

Decentralized and protected by blockchain technology, cryptocurrencies are tradable digital assets with unique advantages in the digital realm. As we move steadily into a converged world of digital and physical, cryptocurrencies will play an important role in the future of marketing.

Blockchain

The implications that blockchain technology has on marketing are manifold. Our understanding of everything from monetization and copyrights to fraud and spam is about to be completely updated in a new world of increased trust, connectivity and near-zero transaction costs.

AR and VR

Augmented and virtual reality are defining innovations of the web 3 space. With visual & tactile realism projected in the near future and steady adoption globally, user experiences are about to become far more immersive than ever before.

Optimized Conversions

In the tactile world of the metaverse, the experience of a destination will play an important role in conversions. Consumer behaviour will be considerably different in the virtual world. How many steps are taken and how much time is spent in an experience will have key implications.

Revolutionized Metrics

Experience-based metrics take the place of such vanity metrics as likes. Marketers will have access to data through movement tracking and tactile responses, making way for a new era in advertising.

Interoperable Devices & Platforms

Our devices are evolving to allow the experience of 3D environments. Soon haptic devices and platforms that support them will be commonplace and for marketers, the possibilities are endless.

Personalized Experiences

The metaverse is an immersive experience. Successful marketing will be defined by movement tracking and personalised behavioural triggers.

Our advent into
Web 3.0 has begun

Dúté Island

Trade Precious Stones Backed
By Secure NFTs

We created the world's first Gem and Mining Registry that converges the digital and physical worlds with a tokenized NFT marketplace. Dúté Island uses blockchain technology to provide both provenance and security, alongside web system algorithms that provide a digital certification for precious stones. This level of accountability and verification is a transformation for the industry, preparing it for the digital demands of the future.

Into The Melbourne Polytechnic Metaverse

The Poly Game

As part of a campaign to drive quality leads, we developed a web app based game that invited prospective students to explore a virtual map of the Melbourne Polytechnic campus. It was an immersive experience where players helped a bird named Poly get through tasks that tested their knowledge about the institution, relevant subjects and Melbourne city. The campaign was popular among our intended demographic, uplifting brand image while generating a high volume of leads and also bringing Polytechnic to the top of organic SERP.