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AI-powered marketing insights platform ‘Momentro’ debuts today
In a groundbreaking move for the marketing and advertising industry, Momentro, an AI-powered marketing insights platform, launches today (6 February) with a mission to empower marketers, agencies, and creators to “Make Marketing Sense.”
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AI-powered marketing insights platform ‘Momentro’ debuts today
In a groundbreaking move for the marketing and advertising industry, Momentro, an AI-powered marketing insights platform, launches today (6 February) with a mission to empower marketers, agencies, and creators to “Make Marketing Sense.”
What does the future of fashion hold??
By decoding the recent McKinsey report on ‘The State of Fashion 2024’, and mapping digital media data, we did a deep dive into what fashion marketers need to know.
Share of search: a powerful proxy for market share and brand performance
Understanding the ‘intent’ of your potential customers (and even existing ones) should be a key pillar of any marketing strategy. If you overlay this with market share, then it shows the gap you need to fill online through your ‘conviction marketing’. This is where Share of Search comes into play.
Why Martech Sucks: A Practitioner’s Perspective
Sometimes you really miss the 1960s Mad Men era, when the marketing world was a simpler yet elegant chessboard. Billboards, print ads, and catchy jingles ruled the day, each piece moving in a predictable rhythm. Fast forward to today’s digital era, where the marketing landscape resembles a kaleidoscope rather than a chessboard.