What does the future of fashion hold??

By decoding the recent McKinsey report on ‘The State of Fashion 2024’, and mapping digital media data, we did a deep dive into what fashion marketers need to know. Explore how climate change is pushing sustainable brands, the rise of ‘Shop Local’ amongst millennials and Gen Z, and the fierce competition in fast fashion. Watch the video to get ahead of the curve and see how these insights can shape your fashion marketing game!